Digital Video Project

My Digital Video Project focuses on sexism and how it is perpetuated into mainstream society through the media and popular culture. Sexism has become so normalized and invisible in our culture that we don't understand it is everywhere, in all structures in patriarchal society. Woman are portrayed and honored in our society according to their looks and bodies while male domination persists this and sexism is the foundation that upholds the hyper sexual culture. The two characters Kris (female) and Sam (male) are young friends who are constantly made fun of at school and in the neighborhood about their choice of gender expression, where Kris feels bombarded with images of woman who are overly sexualized and she does not feel that is who she wants to become when she is older. Sam hears about how the older boys are expected to act when they enter high school and how they feel superior and power over girl through what the media has shown them. Both come from single mother households and have been told that their fathers grew into not so good people and were no longer around. Sam doesn't think this is fair for Kris to feel like she has to live up to the cultural stereotypes of what is masculine and what is feminine.

The video was created using the program Xtranormal. This was the first time using a program like this so was a bit slow getting the hang of all of the components and options you can add into your movie. I tried to keep the story line relatively simple, it is meant for an educational video for young kids to realize that although a majority of our culture perpetuates acts sexism, or ignore it, when kids are young they need to not feel pressure from other kids to fit into these false roles of what you need to do to be female and male. I thought a cartoon would reach a younger audience opposed to another type of video maker that would be easier developed to appeal to an adult audience. Its important to help kids find a place in the world where they feel comfortable to be as they want to be and not fall victim to mass media that perpetuates sexism and society's norm. My main resources have been from personal experiences and information that I have learned that explains direct links to sexism, and in the movie mainstream advertisements on billboards that show male dominance while advertising alcohol. It is crucial to social justice that we start to talk about issues such as sexism at a young age, it could change the world for girls to be told that they are strong and boys that they are beautiful.

Here is the link to the movie...http://www.xtranormal.com/watch/8272006/

Resources: Xtranormal: http://www.xtranormal.com/index